Description

The book titled “Church Public Relations – A Missiological Review” is an effort to give due place to relationship building in the mission. Public Relations have assumed great importance in background of the turbulent situations arising in the missions as-well in its traditional strong holds. It has forced the Church to get back to its cut off relations with the people in general. Public relations are nothing but an art and science of building relationships between organizations and peoples in general.All organizations use public relations, whether they intend to or not.Any communication from an organization affects its relationship for positive or negative. And, whether it is a profit oriented company or a spiritual organization, the principles for positive public relations remain the same. This book makes an explicit link between the Church and public relation for the purpose of mission.
Public relations intently invite people to understand the message of Christ to the point of drawing people to understand the works of his followers. In an explicit sense PR intends to make evangelism possible by changing perceptions in the public about Church, Christians and their work in the name of Lord Jesus because people still believe in Lord jesus Christ. So P R is not to make Christ acceptable to people but his followers acceptable to general public. This book tells different ways to change the mind set of people to come close to Christians, because our presentation of Christ can be misrepresented if we do not present ourselves in the manner acceptable to people.
Fr.Anand Muttungal is a Catholic Priest belonging to the Archdiocese of Bhopal (www.franand.com). He was born in Ernakulum district of Kerala to Mr. Thomas Muttungal (Late) and Mrs. Monica Thomas. Soon after his Schooling he joined the Archdiocese of Bhopal in Madhya Pradesh. He is perusing Ph. 0. In Educational Psychology.
He is working as Public Relation Officer and Spokesperson. Regional Secretary to the Commission for Ecumenism and Inter-religious Dialogue in the Catholic Council of Bishops. Madhya Pradesh. In 2005 he founded “ViSHWA KALYAN ASHRAM” (www.vkaindia.org), a Christian Lay Association to coordinate various activities. He is associated with many organizations working for peace and harmony in the National and Inter-national level. He has published books and a number of articles on current issues affecting the Society and Christian community.

TABLE OF CONTENTS
INTRODUCTION
1. PR is the System of Effective Governance Framework
2. Definition and History
Definitions of Public Relations:
2.2. The History of Public Relations
CHAPTER I
CATHOLIC CHURCH AND PUBLIC RELATIONS
1. Church, a Faith-Based Organisation
2. An Overall View of Public Relations in Church
3. Spread of the Church
4. History of Modern Public Relations
5. Notable Changes within the Church
6. Use ofTechnology and Public Relations
7. Public Relations and Propaganda
8. Disseminating Church Principles
CHAPTER II
SKILLS FOR A PUBLIC RELATIONS OFFICER
1. Assertive Skills
1.1. Useful Assertive Skills
2. Conflict Management
3. Conversation Skills
4. Interpersonal Skills
5. Listening
6. Public Speaking
6.1. Techniques of Public Speaking
7. Self Understanding
8. Writing Skills
8. 1. Techniques to Improve Writing Skills
9. Related Self-Development Emotional Skills
CHAPTER! II
PUBLIC RELATION THROUGH MASS MEDIA COMMUNICATIONS
1. Importance of Effective Communication
2. Mass Media Communication
3. A Brief History
4. Kinds of Mass Media. Communication
5. The Church Teaching on the Use of Internet
Opportunities and Challenges
Recommendations and Concussion
5. Free Lance Media
6. Personal Media
7. Communication Through Public Speaking
CHAPTER IV
CREATING N EFFECTIVE COMMUNICATION
1. Three Musts in a PR Officer Appointment in the Church
2. Communication Team
3. The Media Coordinator
4. The Spokesperson
5. Develop Writing Skills
6. Handling the Media
7. Creating a Press List
8. Timing the Press Release and Call
9. Three Important Elements for Coverage
Interesting People
CHAPTERV
CHURCH AS AN ORGANISATION
1. International position
2. The Catholic Church Hierarchy
3. Religious Congregations
4. Indian Catholic Church
4.1. A Brief History
5. Apostolic Nunciature
6. Catholic Bishops Conference of India
CHAPTER VI
PUBLIC RELATIONS IN ACTUAL SENSE
1. Areas of Public Relations
2. Public Relation in the Field
CHAPTER-VII
PUBLIC RELATIONS AND MISSION
1. Communication System
2. Internal Organisational Communication System
3. Intra Organisational Communication System
4. External Communication System
5. Catholic Church and Non-Catholic churches
6. Dialogue and Mutual Collaboration
CHAPTER-VII
COMMUNICATION AND CRISIS MANAGEMENT
1. Crisis Management Plan
2. Communication Strategy
3. Writing a Complaint
4. A Few Tips to Write an Apology
5. Preparing a Press Release
6. Other Forms of Communications
7. Press Conferences
8. Press Conference in Special Situation
9. Media Interviews and Selected Press Briefing
10. Tips for Television Interviews
CFIAPTER-VIII
INDIAN CATHOLIC CHURCH’S CONTRIBUTION TO THE MEDIAAND MASS COMMUNICATION
1. Brief History of Media in Indian Church
2. Contribution through Films
3. Contribution through Radio
4. Contribution Through Television
5. Contribution Through Audio-Visual Aids
7. Contribution in the Filed of Media Education
8. Contribution in the Cultural Media Filed
9. Some Major Initiatives
10. Regional Centres
11. Centres Managed by Religious Congregations
12. Diocesan Centres
13. CBCI Commission for Social Communications and NISCORT
14. Some Failures 166
15. Some Important Observations
16. The Real Obstacles
CHAPTER-EX
MEDIA SCANNING IN PRACTICE
1. Reading Newspapers
2. Analysing a Newspaper
4. Analysing Television News
5. Writing Letter to Editor
6. Responding to Clarify an Issue
7. Expressing an Opinion on Issues
8. Resource Centre and Documentation
CHAPTER-X
PUBLIC RELATIONS IN THE CATHOLIC CHURCH IN INDIA .
1. Public Relations as Specific to the Church in India
2. Functions of the PR Office
3. Net-working Among PROs
5. Public Relation Office in Madhya Pradesh Church
CHAPTER-XI
FUTURE MISSION IN PUBLIC RELATIONS
1. A Public Relation Strategy
2. Bishops’ Public Contacts
7. Some Suggestions to Improve Public Relations
CHAPTER-XII
ACTION AGAINST THE PRESS
1. Press Council of India
2. Complaints Procedure
3. Other Methods
CHAPTER-X111
INDIAN ADMINISTRATIVE STRUCTURES AND SYSTEMS
The Union and the States
Union list
State list
Concurrent list
1. Legislative System
2. Indian Executive Structure
2.1. Executive Function
Modern ranks and rank badges
Ranks insignia of the State Police officers
Indian Foreign Service:
Subordinate Courts to High Court
4. Political Participation in Administration.
5. Organizations and Pattern of Growth
6. Three Major Divisions of NGOs
7. Functioning of Administrative Officials
8. Functioning of Police Officials